WOA is Me – Another Acronym? WOA and SOA
The problem with IT: Attention Deficit Disorder (ADD). Just when one concept is finally understood and gaining traction, the pundits, marketers, and industry standards-bearers come up with a new and confusing phrase to confound us all. In this iteration of IT’s fascination with new TLAs (three-letter acronyms for the acronym-challenged), bloggers and hypesters galore are talking up the concept of Web Oriented Architecture (WOA). Given ZapThink’s distaste for old wine in new bottles, we have to ask: is there anything new in the WOA concept? And if there are new ideas, do they have any substance? More importantly, if there are indeed new ideas in the WOA concept, how do these compare and contrast to the SOA concept? What is WOA? At the time of writing this ZapFlash, there’s no Wikipedia entry page on Web Oriented Architecture, which is both a sign that there isn’t sufficient interest to create…

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JackBe: Enterprise Mashups that both Leverage and Justify SOA
Enterprise mashups–governed compositions of loosely-coupled Services within a rich, Web-based environment–are attracting increasing levels of attention today, because of their visible business value as well as the user empowerment they promise. Providing the infrastructure necessary to support the governance and loose coupling such mashups need, however, requires Service-Oriented Architecture (SOA). As a result, enterprise mashups are increasingly driving demand for SOA across numerous enterprises, as they provide a visual representation of the value of SOA that business people and others can readily understand. It’s helpful, therefore, for enterprises looking to leverage the benefits of mashups as well as the benefits of SOA to invest in an enterprise mashup platform that brings the value of SOA to the user-driven interface that mashups enable. JackBe’s Presto enterprise mashup platform addresses these issues. ZapThink has written on Presto before, but now we are finding that the platform is maturing in its…

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Personalizing SOA
New business models. Reaching the long tail. Engaging customers in innovation. These are the new realities of global business. New ways of personalizing SOA to more effectively connect people with processes and with each other are needed to empower business and drive competitive advantage. Enterprises need to determine how to take advantage of the new Web 2.0 ways of connecting people in a way that that empowers them to execute on their business priorities, goals and values. This session will introduce how SOA facilitates a new way of doing business where both customers and line-of-business personnel have the power to take control of business processes by connecting enterprise content and capabilities to achieve your organization’s objectives. 21 slide PowerPoint in pdf format. [hide -2]Download File[/hide][hide +1]Subscribe Today to Get Access![/hide]…

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SOA 101
Updated introduction to SOA for an insurance industry client. Covers SOA basics, SOA vs. Web Services, SOA views, SOA challenges, and a case study. 58 slide PowerPoint in pdf format.[hide -1]Download File[/hide][hide +0]Register to Access this Document[/hide]…

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Why Service Consumers and Service Providers Should Never Directly Communicate
Edward R. Murrow once said, “People say conversation is a lost art; how often I have wished it were.” How true it is in the vendor and media-spun world of IT and even more so in the case of SOA. Many people think they are doing or talking about Service-Oriented Architecture (SOA), but most of the time they’re really doing Web Services Integration (WSI), developing Just a Bunch of Web Services (JBOWS), or even just point-to-point XML (what many would like to call REST, but even in most cases is not even truly Representational State Transfer [REST], which is also an architectural form). Even after 8 years of evangelism, research, advisory, and deep consulting, we’re still finding a large percentage of so-called enterprise architects pursuing SOA projects as if they were point-to-point integration projects. We’ve discussed many times from an economic, technical, architectural, and philosophical…

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ZapThink’s Practical SOA New York/New Jersey Event Focuses on Best Practices, Case Studies from Finance, Insurance, Pharma, and Media Industries
(PRLEAP.COM) BALTIMORE, MD, February 27, 2008 – ZapThink announces today its upcoming Practical Service-Oriented Architecture (SOA) New York / New Jersey conference in Newark, NJ featuring speakers, best practices, case studies, and lessons learned on the finance, pharmaceuticals, health care, insurance, and media industries in Newark, New Jersey on March 25, 2008. The Practical SOA event series is targeted at companies and individuals looking for practical business case studies and value propositions for SOA, those who want to learn the latest best practices for making SOA a success, those looking to hear from successful architects about their SOA efforts, want to learn from peers about what it takes to put together a successful SOA, and/or want to take their SOA efforts to the next level. “Companies are tired of all the hype surrounding Web Services and SOA, and are finding it difficult to learn what they really need to know…

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Leveraging SOA for Agile Business Processes
Enterprises around the world are facing a momentous transformation, as they move away from traditional, inflexible approaches to leveraging information technology (IT) resources to a more agile way that helps to improve business process. This transition from an aggegration-centric view of technology that leads to brittle assemblages of heterogeneous assets to the composition-centric view that positions IT resources as flexible services that the business can compose together to support and manage flexible processes heralds a new era of value to organizations. Underpinning this transition is the move to Service-Oriented Architecture (SOA), which provides best practices for organizing IT resources to enable organizations to better leverage business change.[hide -1]Download File[/hide][hide +0]Register to Access this Document[/hide]…

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Business Empowerment: The Underappreciated SOA Business Benefit
ZapThink has long grouped the core business benefits of Service-Oriented Architecture (SOA) into four main categories: cost reduction, increased asset reuse, increased business visibility, and greater business agility. To be sure, most SOA efforts today seek to achieve one or more of these goals, and yet, there is one additional benefit that SOA provides organizations that is fast becoming one of the most important: business empowerment. The concept of business empowerment begins where the notion of user empowerment leaves off, focusing more on teams of people within lines of business and how technology both directly and indirectly gives them the capabilities they need to succeed at overcoming the business challenges that face them. As a result, business empowerment is fast becoming the central motivation for SOA, second only to business agility — and for many organizations, the most important reason of all for implementing SOA. From User Empowerment to…

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ZapThink Acquires SOA Leader Linthicum Group, LLC
BALTIMORE–(BUSINESS WIRE)–ZapThink, LLC, the industry’s foremost advisory firm focused on Service-Oriented Architecture (SOA) today announces the acquisition of The Linthicum Group, LLC, a well-respected SOA consulting firm, and the addition of David S. Linthicum to ZapThink. ZapThink will expand its intellectual property and team with expertise and resources from the acquisition to provide ZapThink customers with expert SOA advisory, research, and guidance. The announcement was made during Linthicum’s keynote address to the e-Gov Institute’s 7th Enterprise Architecture Conference & Exhibition in Washington, DC. “Dave brings significant market visibility, thought leadership, a deep understanding of enterprise architecture, and proven approaches and methodologies for SOA adoption,” says Ronald Schmelzer, Managing Partner at ZapThink. “We see the addition of David and the Linthicum Group team as strategic to the ZapThink offerings, providing us with the ability to better service our expanding combined client base.” In addition to the Linthicum Group’s well-respected…

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