Data durability is a tricky commodity when decades are involved, after all. Your data from 1980 might be on DAT tapes or video disks. Sock away those CD-ROMs instead, but those only have a promised ten-year shelf life. The Cloud might seem like a perfect solution to the expiring media problem. But when you’re talking about durable storage-as-a-Service, business durability is more of a risk than technical durability. Do you really want to bet your long-term archives on decades of continuous bill paying?

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